MAX Style

Max Style is the antithesis of McStyle, the opposite of following the herd. Max Style rebels against the confines of limited options and mindless consumerism. The barons of McStyle would have everybody swallowing the same fast foods, wearing the same whiskered washed jeans and beaming the same shallow smiles. Max Style starts from the inside with a clean slate and a fresh outlook that shatters the tired mediocrity and lifelessness of the corporate bombardment. Max Style champions the artistic, creative spirit of life and people who stay true to an independent vision--a spirit that pioneers cultural movements and strives to make it real. If you can feel Tupac Shakur it’s because he knew how to max style. He could make a simple bandana look regal and simultaneously render heroic the resistance of the oppressed.

Max style doesn’t come from the McBoardrooms. And the bling won’t bring it. Max Style is not static; you can’t contain it or define it as much as we’re trying to do here. It’s moving, alive, ever evolving—you can feel it and it will move you! It makes you who you are; it is the highest expression of who you are. It comes from life. In the words of Bob Dylan, “Take what you have gathered from coincidence.”

Max Style is something that Big It Up treats with respect and is an integral part of our collective philosophy. If Tupac had it yesterday, who’s got it today? Isn’t it obvious? Let it shine and the world will see it!